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Marketing - Level 4 CIM Certificate in Professional Marketing: Integrated Communications

Higher Education

Course Overview

This is a Level 4 qualification that gives you an understanding of the wider role of marketing and insight into consumer behaviour. You will learn the essential knowledge and skills to implement tactical marketing activities successfully when performing at an operational level.

To gain the Level 4 Certificate in Professional Marketing, you will need to pass all three modules:

  • Integrated Communications
  • Digital Marketing
  • Marketing

However, each module can be taken as a standalone to gain an award.


The Awarding Body at The Chartered Institute of Marketing (CIM) has commended Basingstoke College of Technology for the excellent standard of results achieved for assessments submitted in the April 2017 assessments session for the Integrated Communications module of the Certificate in Professional Marketing. 

Course Content

Subjects covered include:

Unit 1 – Marketing (starts September 2017 and again in September 2018)

Unit 2 – Integrated Communications (starts January 2018)

Unit 3 – Digital Marketing (starts March 2018)

Entry Requirement

Any one of the following:

  • CIM Level 3 Introductory Certificate in Marketing qualification
  • CIM Level 3 Foundation Certificate in Marketing qualification
  • Any UK degree or international equivalent
  • Professional practice (suggested two years in a marketing role)


If English isn’t your first language, you will also need to demonstrate that you’ve achieved one of the following English language qualifications within the last two years:

  • IELTS Academic Module with an overall score of 6.5 (each component pass mark must be 6.0 or above).
  • Cambridge Certificate of Advanced English grade B or above.


You will be required to complete a marketing diagnostic test.


Unit 1 Multi-choice online exam (2 hours)

Unit 2 Assignment - Professional report consisting of various tasks

Unit 3 Portfolio - eg blog, website, email campaign, social media, evidence (tactical)

Where does this course lead to

Completion of the full Level 4 Certificate in Professional Marketing course leads to the CIM Level 6 Diploma in Professional Marketing

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Course Outline

Course Code: JEBC022
Study Mode: Higher Education
Location: Basingstoke
Start Date: 10/01/2018
Duration: 10 Weeks
Start Date: 10 January 2018
Day & Time: Wed
Tuition Fees: £550
Registration Fees: £50
Exam Fees: £130 per unit
Fee Concessions
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Basingstoke College of Technology