Level 3 CIM Digital Fundamentals Award

Home| Business and Professional| JEBC056

Level 3 CIM Digital Fundamentals Award

Home| Business and Professional| JEBC056

Level 3 CIM Digital Fundamentals Award

Part Time

Course Overview

This will provide an introduction to the main aspects of digital marketing. You will know how to develop digital communications campaigns and how the effectiveness of those campaigns can be measured.

On completion of the module, you will have an appreciation of the impact that digital technology has had on marketing activities and its effect on customers. You will have an understanding of the digital marketing tools available, how those tools can be used and how to develop digital marketing content.

Course Content

Unit 1: Fundamentals of Digital Marketing

Understand the impact of digital technology on marketing activities (15%)
Understand the effect of digital technology on customers (15%)

Unit 2: Digital Marketing Tools

Understand the use of digital marketing tools (20%)
Outline the development of digital marketing content (20%)

Unit 3: Developing Digital Communications Campaigns

Know how to develop digital marketing communications campaigns (20%)

Understand how to measure digital marketing communications campaigns (10%)

Entry Requirement

No previous experience or knowledge of marketing or digital marketing required.
GCSE English and maths at grade 9/4 are essential.

Assessment

The assessment will require submission of a portfolio/assignment based on a theme and an organisation of choice.

Where does this course lead to

You will be able to take your qualification with you into employment.
You can also progress to study the Level 4 CIM Certificate in Professional Marketing.