The module comprises three units of two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by way of assignment. By the end of this module you should be able to:

Unit 1: Campaign Process  

• Understand the process of planning a campaign (15%)
• Know how to undertake an internal and external situational analysis (15%)

Unit 2: Planning Campaigns in Action 

• Know how to develop a successful campaign plan (30%)
• Understand how to implement a plan in practice (20%)

Unit 3: Campaign Success 

• Understand the principles of monitoring a marketing campaign (10%)
• Know how to undertake a post campaign evaluation (10%)

You must be a minimum of 19 years of age to study this qualification.

You must have achieved one of the following:

• Level 3 CIM Certificate
• Any relevant level 3 qualification
• Any UK degree or international equivalent
• International Baccalaureate (equivalent to NQF level 3 and above)
• Professional practice (suggested one year in a marketing role) plus diagnostic assessment onto level 4.

All students are required to join as CIM members. CIM Registration is payable directly to the awarding body.

Additional costs:

In addition to tuition fees, you will be required to register to become a CIM member and pay for assessment bookings.

• £65 CIM membership fee paid directly to CIM
• £TBC assessment fee (per module) paid directly to CIM

• The assessment will require submission of an assignment based on a theme and an organisation of choice.