Level 4 CIM Digital Marketing Techniques Award
Enrol NowLevel 4 CIM Digital Marketing Techniques Award
FIND A COURSELevel 4 CIM Digital Marketing Techniques Award
Enrol NowLevel 4 CIM Digital Marketing Techniques Award
FIND A COURSE
This module focuses on the importance of the ever-evolving, dynamic digital landscape. You will develop skills to improve digital marketing performance and explore the challenges and opportunities within the digital environment. You will also use a range of tools to plan how to enhance an organisation’s effectiveness in the digital age.
The module comprises three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and be assessed by way of a portfolio/assignment.
By the end of this module you should be able to:
Unit 1: Digital Techniques
- Understand digital marketing tools and techniques (15%)
- Assess different applications of digital marketing (15%)
Unit 2: Digital Enhancement
- Know how to integrate digital and offline marketing (15%)
- Understand approaches to enhancing stakeholder engagement (20%)
Unit 3: Digital Management
- Know how to develop a digital marketing plan (20%)
- Apply and adapt digital marketing analysis (15%)
- Level 3 CIM Certificate
- Any relevant level 3 qualification
- Any UK degree or international equivalent
- International Baccalaureate (equivalent to NQF level 3 and above)
- Professional practice (suggested one year in a marketing role) plus diagnostic assessment onto level 4.
Additional costs:
In addition to tuition fees, you will be required to register to become a CIM member and pay for assessment bookings.
- £65 CIM membership fee paid directly to CIM
- £TBC assessment fee (per module) paid directly to CIM
- The assessment will require submission of a portfolio/assignment based on a theme and an organisation of choice.
You will be able to take your qualification with you into employment. This qualification gives you the practical skills and knowledge to devise and execute tactical marketing activities and is highly valued by employers.
You can also progress to study the Level 6 CIM Professional Diploma.
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