Digital Marketing Skills Bootcamp
Digital Marketing Skills Bootcamp
Digital Marketing Skills Bootcamp
Digital Marketing Skills Bootcamp
Digital Marketing Skills Bootcamp
Part Time
Course Overview
This Skills Bootcamp in Digital Marketing is designed for individuals aiming to expand their business using digital marketing strategies. Whether you are just starting up or are well-established and want to take your business to the next level this course is just for you!
Course Content
There are two modules (each with the option to take an online exam):
- Marketing Essentials
The purpose of this module is to provide learners with an understanding of the essential principles of
marketing, and the critical role it plays in organisational success. Through a focus of marketing audits and
analysis of the marketing mix, learners will develop the skills and knowledge necessary to formulate
effective marketing strategies that can drive organisational effectiveness and success.
- Content and Channels
This module provides an understanding of how marketing channels are decided on and the impact this has
on the types of content that can be created. It covers deciding the most appropriate choice of content and
channels to ensure effective communications can be created to meet marketing objectives and target
audiences.
Entry Requirement
- The Skills Bootcamp is designed for adults aged 19 years of age, or older.
- Either be in work, self-employed, recently unemployed or returning to work after a break.
- Be a UK resident for at least 3 consecutive years and have the right to work in the UK.
How much does a Skills Bootcamp Cost?
There may be no cost involved if you are unemployed or employed and looking for a career change.
Large employers looking to upskill their staff will contribute 30% of the cost for their staff members and small or medium-sized employers will contribute 10%.
Assessment
The qualification will be assessed by an onscreen multiple-choice test for both modules.
- 50 questions
- 90 minutes
Where does this course lead to
- Progression onto the Level 4 CIM Certificate
- Into employment routes or internal progression
How to Enrol
You can apply for the Skills Bootcamp online. If you have any questions regarding our courses or how to enrol please call us on 01256 306484.