Course Introduction
This TQUK qualification is ideal for those who wish to develop their knowledge and understanding of digital marketing.
The course is designed for those who desire to form a foundation due to little or no previous digital marketing experience. Within the course, you will learn the basics of marketing strategy, including social media, email, and SEO (Search Engine Optimisation) as part of marketing campaigns.
This course is made up of 5 units:
- Social media platforms, social media in building brands and engaging an audience
Unit 2: Email as a Promotional Tool for Business
- Email campaigns, planning and understanding data protection when implementing campaigns and reaching a targeting audience
- Role of digital marketing and reviewing the effectiveness of digital marketing
Unit 4: Understanding Search Engine Optimisation for Business
- Benefits of Search Engine Optimisation and how to use SEO to benefit a business
Unit 5: Digital Marketing for Business
- Digital marketing within a business, how digital promotion is achieved. Promoting a business through digital marketing and how to use online presence to raise funds and cut costs
To complete this distance learning course at no charge you will need to match the following entry criteria:
- Are a resident of the EEU (European Economic Area) and have been for at least 3 years
- Will be undertaking your learning within England
- Are aged 19 or above
- There are no formal entry requirements for this course but you will need to have a good standard of English and math
- Studying via distance learning means you can choose when and where you study.
- We recommended allowing a minimum of 5 to 6 hours per week to study this course in your own time.
- You will be given submission dates for each unit to help you stay on track and complete within the allocated timeframe of 6 months.
- This course is delivered through online assessments and online learning materials.
- You are required to study the learning materials online and then answer the knowledge-based assessments confirming your understanding of the topics.
- We encourage learners to reflect on their own experiences, work-based or personal and include these within their answers where relevant and suitable.
- This is a level 2 qualification, answers should be formed in paragraphs and learners will be required to write in detail, using structured sentences demonstrating knowledge.
Nationally Recognised Accredited PDF Certificate
- Digital certificate - Included
- Hard copy certificate - £35.00
- A physical, high-quality copy of your certificate will be printed and mailed to you for only £35.00.
To find out more information please email distance.learning@bcot.ac.uk quoting the course reference, or to enrol now click the button below and complete an application.
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