Digital Marketing Skills Bootcamp

Home| Business and Professional| JEBL020

Digital Marketing Skills Bootcamp

Home| Business and Professional| JEBL020

Digital Marketing Skills Bootcamp

Part Time

Course Overview

This Skills Bootcamp in Digital Marketing is designed for individuals aiming to expand their business using digital marketing strategies. Whether you are just starting up or are well-established and want to take your business to the next level this course is just for you!

Course Content

There are two modules (each with the option to take an online exam):

Marketing Essentials

The purpose of this module is to provide learners with an understanding of the essential principles of marketing, and the critical role it plays in organisational success. Through a focus of marketing audits and analysis of the marketing mix, learners will develop the skills and knowledge necessary to formulate effective marketing strategies that can drive organisational effectiveness and success.

Content and Channels

This module provides an understanding of how marketing channels are decided on and the impact this has on the types of content that can be created. It covers deciding the most appropriate choice of content and channels to ensure effective communications can be created to meet marketing objectives and target audiences.

Entry Requirement

The Skills Bootcamp is designed for adults aged 19 years of age, or older.
Either be in work, self-employed, recently unemployed or returning to work after a break.
Be a UK resident for at least 3 consecutive years and have the right to work in the UK.

How much does a Skills Bootcamp Cost?

There may be no cost involved if you are unemployed or employed and looking for a career change.

Large employers looking to upskill their staff will contribute 30% of the cost for their staff members and small or medium-sized employers will contribute 10%.